PrimoHoagies

Uncle Ant
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Wedding Planner
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Primo Hoagies, a growing franchise with stores from New Jersey to Florida, really does make an outstanding hoagie — one you would do practically anything to avoid sharing. Spots star talk-show personality Anthony Gargano, whose energy and authenticity have made him the perfect spokesperson for the brand.

While they’re both larger than many hoagies and are made using higher quality (and very expensive) ingredients, Primo Hoagies cost — about $9 per sandwich — surprises some customers, particularly since competitors’ sandwiches can be $5 or less. We found a humorous way to underline the quality of the offering, while putting the cost in a more favorable context.