Delaware isn’t the place where you’d expect to find world-class soloists, but owing to its location between New York and Washington, D.C., many of them stop through Wilmington, DE to perform with the Delaware Symphony Orchestra. Combining arresting visuals with a straightforward headline that revealed this underappreciated fact, our Backyard campaign created a highly successful season for a revitalized DSO.
Another ad in the Backyard campaign. By finding stock shots where the artists’ publicity pictures seemed to fit right in, we created unique visuals inexpensively.
It’s always a challenge for symphonies to find new audiences, a job that’s easier if the advertising feels a little bit new itself. For the symphony’s Lollipop Family Concerts, we created a family of lollipops, tempering the symphony’s dignified typeface with a message designed to appeal to a less formal audience. The headline reads: “Bring the family. Even the little suckers.”
Another example of our irreverent style, which helped make our children’s series a great success. Some parents really did cut out the trunk and bring it — together with their children, of course — to our showing of “The Last Elephant.”
In the aftermath of 9/11, a snap decision was made to turn one of the year’s first concerts into a free tribute concert. Our flag ad was so popular, we created it as a giveaway poster — and lines for the concert went around the block at Wilmington’s Grand Opera House.